Sao Paulo (AFP) - Google-owned Motorola Mobility about Wednesday unveiled the Moto G, aimed at the half-billion customers all over the world, countless inside emerging markets, whom need a smartphone without a excellent price.
The brand-new handset can market at lower than $220 without a contract inside the US marketplace plus, all over the world, is about one-third the cost of top-line Apple iPhones plus Samsung equipment.
Unveiling the telephone inside the Brazilian company hub Sao Paulo. Motorola chief Dennis Woodside said: "Half a billion individuals might purchase a telephone for below $220.
"Moto G is a smartphone which provides a premium experience with today's technologies at lower than one-third of the cost of today's smartphones like the iPhone 5s," he mentioned.
The fresh device is a low-cost adaptation of the Moto X introduced earlier this year inside the United States.
It qualities a four.5 inch (11.5 cm) show plus all-day power, plus might include the newest versions of the Google Android working program.
Motorola hosted the release following Britain's Tesco supermarket chain plus Germany's Phone Home listed it inside their catalogs.
Woodside mentioned the telephone will be particularly appealing inside emerging markets about where carrier subsidies for phones are uncommon plus customers are hesitant to pay $600 or even more for a handset.
"Our industry forced customers to create a choice between 2 fairly bad choices," he mentioned.
"The initial choice is to purchase an aged development which doesn't function effectively with applications like Google maps... the next choice is to purchase an older premium telephone which was usually introduced inside the US 2 or 3 years ago. We think the industry must deliver more value for the consumer's dollar."
The handset packs inside a 1.2GHz quad-core Qualcomm Snapdragon processor plus 5-megapixel plus 1.3-megapixel cameras front plus back.
This allows the telephone to "punch above its fat," mentioned Punit Soni, software product manager for Motorola.
IDC marketb analyst Ramon Llamas mentioned the device won't function about high-speed LTE networks however which "nearly all of the initial markets don't have LTE networks. 3G usually do merely fine."
Llamas mentioned inside a tweet: "Users inside emerging markets are cost sensitive, however not ignorant of what a standard smartphone is. #MotoG is addressing which need."
Woodside mentioned the telephone goes about sale instantly inside Brazil plus certain European markets, plus can hit the US along with a total of 20 nations by early upcoming year.
In the US, the cost for an unlocked entry-level Moto G is $179.
It may have double SIM capability to let customers to roam inside additional nations with a next identity. It usually equally permit customization with a range of hues plus accessories.
Brazil, with its population of 210 million, has a reported 262.2 million cellphones plus about 27 million individuals have a smartphone.
Recent analysis by Gartner Inc predict mobile-phone development hitting 5.2 % inside 2014, outstripping 3.7 % this year with customers chasing competitively-priced handsets fueling the rise.
Google purchased Motorola Mobility for $12.5 billion inside May 2012, aiming to revive the trying previous star of the mobile sector plus employ it to battle for smartphone supremacy with all the Android platform.
Google moreover sells its own Nexus-branded phones produced by South Korea's LG.