British model, high-street fashion dabbler plus, er, Glastonbury attendee Kate Moss is functioning about an exclusive assortment of telephone accessories for UK store Carphone Warehouse. Quoted inside a hit launch which doesn't describe or feature any goods within the range, she claims she'll be treating the partnership "like any different fashion collaboration," plus was apparently seriously included inside the shape procedure. Although there's no word about what the accessories is, we'd assume an iPhone case of several kind is a provided. Carphone Warehouse guarantees a full range of items whenever the line releases later this summer, plus we're hunting forward to comparing the fruits of the partnership from the high-end phone peripherals which are absolutely being peddling to well-heeled UK telephone owners.
Carphone Warehouse announces partnership with Kate Moss
EXCLUSIVE COLLECTION WILL PIONEER CONVERGENCE OF FASHION AND TECHNOLOGY
London, first July 2013 - Carphone Warehouse now announced an exclusive partnership with Kate Moss to create a range of fashion accessories for smartphones plus pills. The UK's biggest mobile store has teamed up with all the UK's best fashion icon to spearhead a modern category for females, dubbed "fashion tech."
The Kate Moss Accessories Collection may launch this summer, plus feature a full range of accessories which apply Kate's design sensibility to the newest handsets. The initially season of the accessory line has been developed by Kate as well as the shape team at Carphone Warehouse inside latest months. Geared towards the fashion-conscious smartphone consumer, the collection is accessible online at CarphoneWarehouse.com plus all shops nationwide.
The announcement comes because figures show which over 14 million mobile accessories were available inside the UK last year, with sales topping over £210 million . Further insights from Carphone Warehouse indicate which females are today adopting smartphones at a quicker rate than guys. In the last 12 months, girl smartphone ownership has surged by 52% inside the UK, compared to a 37% heighten amidst men. Almost 2 thirds of girls (64%) today have a smartphone, compared to 70% of guys.
Kate Moss comments, "My phone's because much a piece of my look because my bag or boots, but there's thus small choice available. My whole approach was to treat this because any alternative fashion collaboration; I was seriously associated inside the shape task plus enjoyed seeing my vision come to existence inside the final product. From the standard of contents to shape, I desired the number one for my range which reflected my individual design."
Julian Diment, Marketing Director at Carphone Warehouse comments, "We looked at the accessory ranges accessible now, plus found which customers were crying out for anything different. Consumers see their development because another method of expressing themselves along with a all-natural extension of their own individual fashion. Fashion tech blurs the lines between fashion plus development, plus Kate Moss is the most perfect match for you to drive forward integration plus creativity within the 2 industries."