Will.i.am releases expensive i.am+ camera add-ons for iPhone, you go hands about (video)

William releases his expensive iam camera accessories for the iPhone, you go handson video

So, you learned 2 factors now. Firstly, Will.i.am can attract very a media scrum, plus secondly, nationwide hit photographers have sharp elbows. However, you braved the London first of the Black Eyed Peas star's i.am+ iPhone accessories plus luckily came away with over really Elephunk-sized bruises. We got several short playtime with all the devices, and an interview with all the CEO of Will.i.am's technical venture -- none alternative than Chandra Rathakrishnan of Fusion Garage fame (or notoriety). If you're thinking when you asked him why anybody might invest up of £199 ($315) about a wide-angle lens connection whenever a really good alternative is had for a fraction of which expense, then hopefully the movie plus early impressions following the break usually meet the interest.

i.am+ iPhone camera accessories hands-on

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It's value pointing out which these accessories do somewhat over really provide a iPhone a wide-angle view of the globe -- plus on the contrary there are many different models which all do different aspects. They're as follows:

  • The foto.sosho C.4 is the standard model at £199, including a flash component, 3 interchangeable lenses (macro, fish-eye plus well-defined glass) along with a grasp to help you wield a iPhone 4 or 4S like a point-and-shoot. Aside from these functions, the device is mostly regarding aesthetics -- as well as the white plus gold C.4 you played with absolutely makes a statement, when that's what you're into.
  • The foto.sosho V.4 is for those that like classic styling. It costs £299 ($415) plus adds a slide-out backlit QWERTY keyboard which pairs with a telephone over Bluetooth. Like the C.4, it's just suitable with all the iPhone 4 plus 4S. Additionally like the C.4, it'll go about sale December 6th only at Selfridges inside London.
  • The foto.sosho V.5 plus "luxury" L.5 (also with QWERTY) persist with all the excessive punctuation, however otherwise take a fairly different approach to "social-digital photography," because explained under. They aren't accessible till early upcoming year, with pricing yet to be announced, plus they'll just play good with all the iPhone 5.

The all-black V.5 you held became a non-working prototype, yet Rathakrishnan informs you it'll do anything no additional accessory currently does, by circumventing Apple's camera components plus utilizing its own 14-megapixel sensor plus 5x zoom lens to supply superior image standard. We do not have idea how it'll do which, or whether it might deliver about its guarantees much better than the ill-fated JooJoo plus Grid10 ever did, thus we'll only need to wait plus see.

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will.i.am Launches a Global First: i.am+ foto.sosho, a Revolution inside Portable Lifestyle Technology

November 28, 2012 London – musician plus entrepreneur, may.i.am, as well as the world's ideal department shop, Selfridges have now officially unveiled will.i.am's breakthrough i.am+™ foto.sosho™ fashion camera accessory, for iPhone 4/4s. Adding a new twist to the quickly growing globe of social-digital photography sector, i.am+ foto.sosho combines the shape plus function of the camera with all the real-time aspect of a iPhone.

i.am+ foto.sosho is the world's initially digital camera accessory plus application combination tailored to turn an iPhone 4/4s into a sophisticated point plus shoot digital camera with on-board modifying, filters plus social media connectivity. The i.am+ foto.sosho iPhone 4/4s models is accessible only at Selfridges London from December 6, 2012.

As the worlds of digital media, customer electronics plus social media continue to collide, will.i.am further streamlines smart phones into a single multi tasking, good quality imagery social hub, with a special social versatility. Smart phones are swiftly changed into point plus shoot cameras by the i.am+ accessories that provide onboard picture modifying, filters plus sharing are all built into a 14 mega pixel lens.

usually.i.am comments "i.am proud to finally launch the i.am+ foto.sosho application plus camera to the globe from London. Our product fuses fashion with technologies, changing the means we consider a smart telephone...the i.am+ foto.sosho camera makes the smart telephone brilliant..."

Selfridges London usually showcase i.am+ camera accessories inside 3 different departments inside the London shop. A team of especially trained i.am+ Evangelists usually demonstrate the camera accessories inside the flagship room experience found on the ground floor womens accessories. Customers might moreover be capable to buy the camera accessories from initially floor menswear plus inside the Technology Hall.

David Walker-Smith, Selfridges Purchasing Director comments "We are extremely excited to launch this international exclusive with will.i.am. We are a forward thinking company, usually trying to find fresh plus exciting chances to provide the clients extraordinary buying experiences. We are happy to function as the initially plus exclusive retail outlet for i.am+ plus aid may.i.am to trailblaze a fresh path into 21st century development plus social media interaction."

In tandem with all the release of the i.am+ camera accessory plus application, may.i.am is providing early customers of the i.am+ camera accessory the initially chance to secure an i.am+ profile in the "i.am" domain. Profiles might include a distinctive brief internet URL including "http://i.am/will." As i.am+ builds its products with extra hardware items plus services, i.am+ profile consumers may have access to new collaborative plus social attributes.

might.i.am founded plus self-funds the development plus production of i.am.plus, LLC, a worldwide company procedure with team specialists placed inside China, Denmark, India, Singapore, the UK as well as the United States nations. i.am+ started because an initial concept inside February, 2012, plus then extended to the product shape plus fast prototyping stage inside June, 2012. Using a group of veteran mobile telephone plus pill shape plus production specialists based inside California, Singapore plus China, the team dramatically compressed the traditional customer electronics project timelines to deliver the initially i.am+ foto.sosho camera accessory models to retail about December 6, 2012 only at Selfridges & Co for the 2012 christmas buying season.

i.am+ foto.sosho i.am+ models turbo charge iPhone 4s to combines the shape plus function of the camera with all the real-time aspect of a iphone. The iPhone5 foto.sosho model, coming shortly, might drive it up a notch by adding its own 14 mega-pixel sensor plus 5x zoom to the blend.

· foto.sosho fits over iPhone4/4s models thus there is not a have to carry a separate camera to take, personalize plus share fantastic pictures
· included inside iPhone 4/4s standard package include: standard, fish-eye, plus broad lenses. The deluxe iPhone 4/4s package includes: standard, fish-eye, broad plus zoom lenses.
· Shoot, edit, share plus send images all with all the same hardware. Control the built-in flash, plus then edit pictures instantly following shooting, including applying real-time filters plus image changes. No have to wait to download pictures to a computer to edit, apply filters plus share.
· The companion application which turns i.am+ foto.sosho into a social photography experience is free. Download it within the iTunes App Store plus link it to the i.am+ foto.sosho camera accessory.
· Instantly share pictures through social media channels
· Store pictures inside a individual plus free i.am domain account, customized to the name, like i.am/john, i.am/Watson
· Photo Stream – go look at your stream, a friends' picture streams, folks we follow, or the public/community picture stream

Models for iPhone 4s
foto.sosho C.4 (contemporary look camera for iPhone 4/4s).
· Lens included: Standard, 0.67x Wide Macro, 0.28x Fisheye.

· Point plus shoot obtainable in 2 body colors: black or white.

· Price: 199 pounds (iPhone 4 not included).
foto.sosho V.4 (classic look camera for iPhone 4/4s) involves a slide-out keyboard.

· Lens included: Standard, 0.67x Wide Macro, 0.28x Fisheye.

· Available inside 2 colors: white & gold or black & silver.

· Price: 299 pounds (iPhone 4 not included)

Models for iPhone 5 – coing soon
foto.sosho V.5 (classic look camera for iPhone 5) (coming soon)

· Available inside sliver plus brown leather, all white leather or all black leather.

foto.sosho L.5 (deluxe camera for iPhone 5)
involves slide-out keyboard

· Available inside sliver plus brown leather, all white leather or all black leather.