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Nike FuelBand SE

Nike+ FuelBand SE
Nike+ FuelBand SE
(Credit: Sarah Tew/CNET)

The authentic fitness device simply got a makeover.

Nike now unveiled the fresh FuelBand SE. The up-to-date fitness tracker hits shops about November 6 for $149, with preorders beginning now.

Among the hot improvements for the 2013 model are Bluetooth four.0 compatibility (for persistent plus seamless syncing with all the iPhone) plus improved resistance to water. But, Android telephone owners are from chance, because the FuelBand remains an iOS-only accessory.

Physically, the hot Nike FuelBand SE is virtually identical to its predecessor. The wrist-worn device has a circular form with a largely black color scheme. New for this device are accents inside the band which flaunt different colors. Among these are pink, green, yellow, plus red. The Nike+ swoosh logo has furthermore been added.

The modern FuelBand is the successor to the Nike's authentic fitness tracker that was initially introduced inside early 2012. While which product had been a novelty at the time, competition inside the marketplace for wearable technologies plus fitness devices has exploded with all the loves of treatments like the Fitbit Force plus Jawbone Up.

Similar to people goods, the fresh FuelBand SE is made to drive individuals towards moving more from out your day. Indeed, Nike imagines FuelBand consumers to purchase into its Fuel activity point program that the firm states is a lot more addictive than ever.

Why is Fuel thus compelling a metric? Well Nike states it's the friendly competition amidst the peers contacts plus neighbors which usually drive we towards a Fuel point objective which much quicker. Additionally motivating is the opportunity to compare a Fuel point score against favored athletes to find how we measure up.

Nike has furthermore provided the FuelBand companion application a graph exhibiting the activity plus motion inside 24 hours. Badges plus internet awards usually play a big character inside the newest FuelBand program.

This is a developing story. More info, including hands-on impressions, is coming shortly.

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